X-ADV Campaign
Help promote the European launch of the Honda X-ADV adventure bike.
Client
Honda
Company
DigitasLBi
Role
Art Director
Duration
1 month
Video series
Limited time and assets
For the Eurpoean launch of the X-ADV Honda wanted to create some content to generate a buzz around the product. This challenge came with a small caveat. We had no way of accesing the bike itself or any assets to promote it.
Finding the art in X-ADV
We realised that to promote the bike and stay relevant to each region, we could invite an artist from each country to interperet the concept of the XADV - a bike built to off-road from the city - for a YouTube mini-series.
Show off the bike in all its glory, but without showing the bike.
UK - Thomas Forsyth
DE - Tobias Wüstefeld
FR - François Morel
